Pricing is both an art and a science in the MSP world. Get it right, and you build a profitable, sustainable business. Get it wrong, and you'll find yourself working harder for less money while struggling to deliver quality service.
Understanding Pricing Psychology
Value-Based vs. Cost-Plus Pricing
Move beyond simple cost-plus pricing to value-based models that align your pricing with the business outcomes you deliver for clients.
Price Anchoring Strategies
How to present your pricing to make your preferred option appear as the obvious choice while maintaining profitability across all tiers.
Pricing Models That Work
Per-User Pricing
- Advantages: Predictable scaling, easy to understand
- Best for: Standardized service stacks
- Range: $75-200 per user per month
Per-Device Pricing
- Advantages: Covers all endpoints, scalable
- Best for: Mixed device environments
- Range: $25-75 per device per month
Hybrid Models
Combining base fees with per-user or per-device components for optimal flexibility and profitability.