Designing your MSP service portfolio is one of the most critical decisions you'll make as a managed service provider. Your portfolio determines not just what services you offer, but how you price them, deliver them, and ultimately, how profitable your business becomes.
Understanding Service Portfolio Hierarchy
Foundation Services (Must-Have)
- Network monitoring and management
- Endpoint management and security
- Help desk and user support
- Backup and disaster recovery
Growth Services (Differentiation)
- Cloud migration and management
- Cybersecurity consulting
- Business continuity planning
- Compliance management
Premium Services (High-Value)
- Digital transformation consulting
- Custom automation solutions
- Strategic IT planning
- Executive advisory services
Service Bundling Strategies
Tiered Approach
Create bronze, silver, and gold tiers that build upon each other, making it easy for clients to see upgrade paths and value propositions.
Industry-Specific Bundles
Develop specialized packages for different verticals like healthcare, legal, or manufacturing, addressing their unique compliance and operational needs.