MSP Service Portfolio Design: Building Your Revenue Foundation

How to create a profitable and scalable service portfolio that clients actually want

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Designing your MSP service portfolio is one of the most critical decisions you'll make as a managed service provider. Your portfolio determines not just what services you offer, but how you price them, deliver them, and ultimately, how profitable your business becomes.

Understanding Service Portfolio Hierarchy

Foundation Services (Must-Have)

• Network monitoring and management

• Endpoint management and security

• Help desk and user support

• Backup and disaster recovery

Growth Services (Differentiation)

• Cloud migration and management

• Cybersecurity consulting

• Business continuity planning

• Compliance management

Premium Services (High-Value)

• Digital transformation consulting

• Custom automation solutions

• Strategic IT planning

• Executive advisory services

Service Bundling Strategies

Tiered Approach

Create bronze, silver, and gold tiers that build upon each other, making it easy for clients to see upgrade paths and value propositions.

Industry-Specific Bundles

Develop specialized packages for different verticals like healthcare, legal, or manufacturing, addressing their unique compliance and operational needs.

[Content continues with detailed guidance on pricing models, delivery optimization, and portfolio evolution...]